The WWF is run at a local level by the following offices...

© WWF-Pacific / Tom Vierus
People Powering Biodiverstiy
People Powering Biodiversity (PPB) is a people-led approach to biodiversity conservation that aims to accelerate the implementation of the Global Biodiversity Framework through community-led conservation.

Currently a five-country initiative, PPB aims to demonstrate how community-led action, grounded in human rights and local leadership, can bring the Global Biodiversity Framework (GBF) to life. 

Led by Indigenous Peoples and Local Communities (IPs & LCs) and supported by WWF, PPB links grassroots conservation efforts with national policy and global biodiversity targets. 
© WWF-US / Justin Mott
Despite decades of global agreements, biodiversity loss continues. The most biodiverse regions on Earth are often stewarded by communities whose contributions remain under-recognised and under-supported. PPB addresses this by shifting power, resources, and recognition to those best positioned to safeguard nature.

The project is designed to deliver lasting change across four strategic outcomes that contribute directly to the GBF: 

Outcome 1 Recognise and uphold rights in national biodiversity plans (GBF Target 22) 

Outcome 2 Enable meaningful participation of IPs & LCs in conservation decisions (GBF Targets 1, 2, 3) 

Outcome 3 Mobilise equitable biodiversity finance that reaches communities (GBF Target 19) 

Outcome 4 Amplify community experiences and learnings for global scale-up (GBF Targets 20, 21) 

© WWF-Papua New Guinea
In Asia Pacific, People Powering Biodiversity is working in Pomio, Papua New Guinea, and in the Central Annamites in Viet Nam.

PPB combines local innovation with strategic policy influence, working across three interconnected levels: 

Locally – Supporting community leadership in conservation 

  • Co-creating conservation models that are led by local priorities 
  • Piloting innovative approaches tailored to diverse geographies and governance contexts 
  • Strengthening local governance, tenure, and knowledge systems 

Nationally – Shaping biodiversity strategies and finance systems 

  • Embedding IP & LC rights in National Biodiversity Strategies and Action Plans (NBSAPs) 
  • Designing and testing finance mechanisms that equitably reach communities 
  • Supporting institutional change that centres equity and inclusion 

Globally – Amplifying evidence, voices, and influence 

  • Sharing learnings to shape regional and global policies and funding flows 
  • Elevating the role of IPs & LCs in multilateral platforms like the Convention on Biological Diversity (CBD) 
  • Building cross-regional solidarity and showcasing scalable models 
Snapshot of the progress made in year one of PPB.